Buffalo Wings & Rings International is pleased to announce its strategic partnership with Desert Force Championship.
Desert Force Championship (DFC) is the largest mixed martial arts promotion company in the MENA region, which hosts most of the top-ranked Arab MMA fighters in the region. The championship has held ten televised events and presided over approximately 100 matches. DFC currently airs on MBC Action on a bi-monthly basis.
On December 18, 2017 BWR welcomed Desert Force and their fighters into their Abdoun location in Amman Jordan for an official partnership announcement and a live weighing session. Mr. Haytham David and Mr. Zaid Mirza, founder of DFC shook hands after signing the official sponsorship agreement. The sponsorship involves six live events (Televised on MBC Action) across the MENA region. After the announcement, a live weighing session was hosted for more than 20 fighters. Crowds cheered loudly as they watched each fighter get on stage for the pre-fight weigh-in.
Buffalo Wings & Rings is the first restaurant to host a live weighing session in one of its outlets. There will be more in-store activation to happen throughout 2017, and will involve several countries across the MENA region.